Chitale Bandhu Mithaiwale – Creating Sweet Memories through Continuous Innovation| Marketing Strategies

Code : MM0085 Year :2021 Industry :Food & Beverage			Region : Asia Teaching Note:Available Structured Assignment :Not Available
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Abstract: In 1950, ChitaleBandhuMithaiwale, a small family-owned sweet and savory snacks shop, was founded in Pune, India. In 2020, the fourth-generation members of the owner’s family ran the business but the small local shop had become a prominent brand in India and abroad. In the highly competitive Indian sweets market, where many powerful Indian and international players were present, the brand was successful due to its focus on product quality and product innovation, efficient supply chain management, and process automation. The company had chalked out an ambitious growth plan for the future too. This case study chronicles the growth of the company, pinpoints its success factors, and analyzes its present growth strategy with respect to its business environment.
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Pedagogical Objectives:

To understand the business environment of the sweets sector in India.

To understand the factors that lead to a company’s success.

To analyze the marketing mix of the company in a competitive scenario.

Keywords : Family managed business, marketing mix, business environment, strategy, marketing strategy, innovation, product innovation, process automation, quality management

Contents :
» INTRODUCTION
» INDIAN SWEETS AND SNACKS MARKET
» CHITALE GROUP’S DIFFERENT BUSINESS VERTICALS
» CHITALE BANDHU’S BUSINESS MODEL
» PRODUCT INNOVATION
» PROCESS AUTOMATION AND QUALITY MANAGEMENT
» BRAND COMMUNICATION
» SUPPLY CHAIN AND DISTRIBUTION
» ROAD AHEAD FOR CHITALE BANDHU
» EXHIBITS

Business Case Studies,Marketing Strategies Case Study, Chitale Bandhu Mithaiwale – Creating Sweet Memories through Continuous Innovation